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Webinars

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019
Authors: Alex Gelman, Steliana Ifrim
October 1, 2019
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Citation

Gelman and Ifrim (2019a, October 01). Why big consulting is eating market research's lunch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-big-consulting-is-eating-market-research-s-lunch